Stage 01 / 10
Pain
Find it, probe it, don't let go.
Examine every deal.
PROCTOLOGI is the enterprise sales methodology for teams who prefer their pipeline thoroughly examined. Ten stages. No shortcuts. Several contraindications.
*Methodology effectiveness self-reported.
The method
Ten stages. No shortcuts.
Findings
Discovery doesn't have to be painful.
But it may be unpleasant if you're not prepared...
Stage 02 / 10
Requisition
Who actually controls the budget?
Stage 03 / 10
Obstruction
Identify the blocker and name them in the CRM.
Stage 04 / 10
Champion
Or "Champion-adjacent enthusiast".
Stage 05 / 10
Timeline
Theoretical.
Stage 06 / 10
Obfuscation
Make sure the customer can't identify the faults in your solution.
Stage 07 / 10
Leverage
Yours, allegedly.
Stage 08 / 10
Objections
Log all 47, address the top 3.
Stage 09 / 10
Gatekeeper
Befriend or bypass.
Stage 10 / 10
Insecurity
Leave the customer too scared to churn.
Outcomes
Thoroughly examined.
We went from forty stalled deals to forty examined deals.
Dana Whitcombe, VP Revenue, Halvorsen Logistics
*Self-reported. Not independently verified.
Our CRM has never been so thoroughly populated.
Marcus Teo, Head of Sales Operations, Brightwater Systems
*Self-reported. Customer names are fictional.
Your pipeline is waiting.
Stage 01 begins with a conversation. Bring your forecast.
Book an examination